Ring Back Tones
The RBT market is an extension of the ring tones market that approximates 1.5 billion dollars. Ring back tones are the sound signals heard by a caller before the called party answers the call. Traditionally ring back tones consisted of dull ringing or beeping signals. Today, the ring back tones market offers the opportunity for personalization and self-expression to fashionable young customers by providing them with the ability to select their own RBT’s.
Ethrix RB Video extends this service even further by offering subscribers the ability to display video contents on the screen of the calling party mobile phone. This service has generated an unprecedented positive response from users who are opening their wallets to purchase the latest trendy ring back tones videos and has proven to be a great means for fostering user loyalty and preventing churn.
Ethrix RBV offers the following features:
- Multiple RBV assignment: A subscriber can assign different RBV’s to different callers or different caller-groups.
- Straightforward and simple creation of personal VBT.
- Large selection of video sources for VBT creation.