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Participation TV
Ethrix Video based participation TV overcomes the limitations of traditional participation techniques like SMS and IVR voting by enabling TV shows to simply place a standard video call from any 3G handset.
This capability enables broadcasters and content creators to enrich news items by live coverage captured by handset cameras; it lets viewers at home participate in quizzes or form competing teams in contests, and allows viewers to take part in auctions or any other live events.
Ethrix Participation TV solution has the following advantages:
- New revenue streams from mobile premium video services.
- Expands to new audience segments and increases audience involvement and retention.
- Improved ratings compared with current SMS and IVR voting.
- Creation of new and highly attractive formats.
- Differentiating offerings from competitors by designing attractive Participation TV formats.