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OTT Challenge
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The Over The Top (OTT) Challenge


In 2011, almost half a billion new smartphone devices were sold worldwide as well as many tablet devices. These networked devices provide easy access to Internet media and communications services such as Skype and Facebook; cannibalizing mobile operator revenues and challenging the operator’s traditional position, branding and customer loyalty; yet also presenting many new opportunities.

Operators are reliable, universal, private and trusted communications providers that enjoy a close subscriber relationship and they must leverage their core strengths to deliver reliable, private, accessible and exciting services.

Ethrix’s EVoIP® VAS over Cloud Platform allows operators to immediately provide increased value and enhanced user experiences to the subscriber mass market. Ethrix provides operator branded, smartphone super-applications that enhance the user experience and offer increased subscriber value. The EVoIP® IDE toolkit allows operators to rapidly and economically customize, seasonally brand and create new, highly targeted services over an extremely reliable and flexible platform. The EVoIP® VAS over Cloud Platform has a low TCO (Total Cost of Ownership) maximizing operator profitability.