Ethrix’s EVoIP® VAS over Cloud Customized Ring Back Tone (CRBT) Service
Ethrix’s EVoIP® CRBT (Customized Ring Back Tone) Service is a VAS over Cloud service that provides a fun, compelling, viral user experience that allows subscribers to select music that their callers will hear instead of a ring tone. The service is extremely attractive to both callers and subscribers.
For the subscriber, CRBT is part of their personal branding and allows the subscriber to communicate something about their personality, their mood, their favorite music and their current situation. It extends their social presence to the phone and allows them to express themselves, their likes and preferences just as they do by sharing links and media on other social networks. The subscriber can select different clips for different individuals or groups of callers.
For the caller the music turns the tiresome wait for an answer into an entertaining, social and informative experience.
Ethrix’s EVoIP® CRBT Service is one of a suite of services that are deployed over Ethrix’s EVoIP® 4G Ready VAS over Cloud Platform at operators worldwide. The EVoIP® VAS over Cloud Platform is a pure IP, hardware agnostic, robust software environment that empowers operators with fast and easy service creation using industry standard IDE tools.