Cross Network Instant CRBT Adoption
What is Instant CRBT Adoption
Instant CRBT Adoption is the fastest and most efficient way to advertise and sell ring backtones. Callers to a CRBT subcriber are offered the option to set up the CRBT that they havejust heard being played, as their CRBT. The offer is played to the caller just prior tohearing the CRBT and before the call is connected.
This service has proved to be far more efficient than the more traditional CRBT salechannels such as a content download portal or SMS ordering. The reasons for this areobvious: The service enables the service provider to access potential CRBT subscribers atthe exact same moment that they are most willing to acquire the service - while they arehearing the called party's CRBT. The installation is simply performed by pressing a handsetkey; the subscribers do not need to login to a specific store on the web or to send an SMSto the CRBT provider.
However...
However, until now, Instant CRBT Adoption service could only be applied to calls betweensubscribers of the same network operator. This technological limitation meant that only asmall percentage of calls placed to CRBT subscribers could be targeted for this channel.
Adding Recognition to Adoption - Enabling Cross Network Adoption
However, until now, Instant CRBT Adoption service could only be applied to calls betweensubscribers of the same network operator. This technological limitation meant that only asmall percentage of calls placed to CRBT subscribers could be targeted for this channel.
CRBT Intelligence
Ethrix offers its patented Cross Network Instant CRBT Adoption as part of a suite ofcomplementary tools and applications which enables the mobile operator to fully utilize theintelligence gathered by the service. A specially designed reporting tool enables the mobileoperator to display the recognized CRBT statistics. The system can single out which CRBTis currently the most or least popular with CRBT subscribers and update its contentdatabase accordingly.
Head Start to New Players
By applying Ethrix Cross network Instant CRBT Recognition and Adoption services, newmobile providers and virtual operators can quickly develop their CRBT customer base.
As new mobile providers start with a small subscriber base, most of their calls are tosubscribers of other operators. With Ethrix Instant CRBT Recognition and Adoptionservices, new mobile providers are no longer confined to calls between their ownsubscribers and can now attract revenues from every call to a CRBT subscriber, regardlessof the operator's identity.